The 2021 Sony Bravia lineup comes in LED and OLED varieties ranging from 50-inches to 100-inches and features HDMI 2.1, standard Google TV interface as well as the brand’s new Cognitive Processor XR. HDMI 2.1 is a big addition that is essential for PS5 and Xbox Series X owners who want to game in full 4K at 120Hz.
Arguably the biggest new feature with the new TVs is the new Cognitive Processor XR – Sony’s latest image and audio processing chip which analyzes multiple elements on screen simultaneously and adjusts the parameters for the optimal image quality. Audio is another focus of the new chip as it can analyze sound position from the signal and match it to the picture while also upscaling traditional sound elements to 3D surround sound.
While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do.
By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve.
The new TVs also come with variable refresh rate support, auto low latency mode and enhanced audio return channel support. They all support Dolby Vision HDR too. The flagship Master Series Z9J 8K LED model comes in 85-inch and 75-inch sizes while the A90J Master Series 4K OLED is available in 55”, 65” and 83” variants. The A80J 4K OLED ranges from 55” to 77” while the lower tier X90J 4K LED model tops out at 100-inches.
Pricing or availability details were not detailed yet but should be made public at CES next week.